The Story Behind the Stone │ John “Jack” Price
John Stalker “Jack” Price, born in February 1942, was a U.S. Army captain whose life was defined by combat leadership, resilience, and a lifelong commitment to serving others. A graduate of the U.S. Military Academy’s Class of 1964, Price earned the respect of fellow soldiers and classmates alike through his courage in Vietnam, his adventurous spirit, and his unwavering sense of humor.
Price served with Bravo Company, 2nd Battalion, 503rd Infantry Regiment, 173rd Airborne Brigade during the Vietnam War. One of the most famous stories from his service occurred in late 1965 when, as a young lieutenant, he purchased a lifetime Playboy magazine subscription for his company. The promotion promised that the first issue would be delivered in person by a Playboy Playmate. Before the delivery could take place, however, Price was wounded in combat and hospitalized at Bien Hoa Air Base. When Jo Collins, Playboy’s 1965 Playmate of the Year, arrived in Vietnam, she flew by Huey helicopter to personally deliver the magazine to Price at his bedside. Playboy later referred to the visit as a “hazardous goodwill mission.”
At the time, the remainder of Bravo Company, known as “Bloody Bravo” for its heavy casualties and relentless combat operations, was engaged in a fierce ten-day battle against a Viet Cong regiment. While the incident became one of the most colorful anecdotes of the Vietnam War, it represented only a brief moment in a much larger story of military service.
After recovering from his wounds, Price returned to combat and spent the next 18 months as a Long Range Patrol leader. Operating with small teams deep in hostile territory, he conducted reconnaissance missions, gathered intelligence, and led soldiers through some of the war’s most challenging and dangerous conditions. His ability to lead under pressure and inspire confidence in those around him earned him the admiration of the men with whom he served.
Following his military career and medical retirement from the Army, Price remained deeply connected to the West Point community. He became one of the founding advisors of the West Point Organization of Graduates, helping strengthen ties among alumni and preserve the traditions and values of the Long Gray Line. His leadership, mentorship, and enthusiasm continued to influence generations of graduates long after his active military service had ended.
Jack Price passed away in Roanoke, Virginia, in April 2018 at the age of 76 and was laid to rest at the U.S. Military Academy Post Cemetery at West Point, New York. While many remember the famous Playboy Playmate story, his enduring legacy is that of a respected combat leader, Long Range Patrol veteran, mentor, and devoted member of the West Point community whose impact extended far beyond the battlefield. Rangers Lead The Way.
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